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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
|
24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]

IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
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14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]

Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
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08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]

Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
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02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]

Digital Services Act is an Opportunity for Industry Standardization

Amy Mazzola
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27/07/2023
  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]

Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making

Lauren Wakefield
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27/07/2023
We’re excited to announce the release of our latest Guide to Improving Sustainable Business Decision-Making to help you, and your […]

Unveiling the Evolution of Digital Audio Advertising in Europe: Six Key Insights from the 2023 Report

Amy Mazzola
|
25/07/2023
  We are thrilled to share the release of our much-anticipated The Evolution of Digital Audio Advertising in Europe Report […]

Vacancy at IAB Europe – Digital Advertising Product Manager

Amy Mazzola
|
24/07/2023
Scope of the role IAB Europe has a new opening for a full-time Digital Advertising Product Manager to support the […]

Member Guest Blog with Taboola: Video Ad Dollars Under The Microscope - The Quest for Supply Path Transparency

Amy Mazzola
|
20/07/2023
  In this week’s member guest blog post we caught up with Nadav Perry, VP Global Brands & Agencies at […]
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