Education

Education Programme

With online advertising growing in leaps and bounds in recent years, it is imperious that the shortage of digital skills be addressed as a matter of urgency. The growth of the industry creates jobs whose requirements in terms of skillsets need to be covered by a robust and comprehensive pan-European education programme.

As the voice of the European online industry, IAB Europe aims to support national education initiatives launched by its member IABs. 2015 has seen IAB Europe take concrete steps to also develop a more well-rounded Education Programme of its own, and thus spearhead training efforts across Europe. Filling vacancies in the online advertising industry with tech-savvy individuals whose digital acumen will prove to be the driving force behind flourishing markets is one of IAB Europe’s main long-term goals.

Further to this aim, in 2015 the IAB Europe Education & Committee (ETC) was created. The ETC aims to bridge the gap between national IABs and private training centres. In doing so, IAB Europe and its members will help raise digital skills in Europe and thus contribute to a more thriving market for all parties involved. Another chief objective of this Committee is to support training endeavours led by national IABs and lay the groundwork for economies of scale in this field across Europe.

For more information please contact Alex Macarescu (macarescu@iabeurope.eu).

2953

In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence...
11 July 2018
Xaxis in association with IAB Europe Report: Artificial Intelligence: myth vs. reality in the d...
  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the state of the Eu...
28 June 2018
IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees a...
27 November 2017
IAB Europe Report: Attitudes to Programmatic Advertising 2017
The figures in the latest IAB Europe – IHS report show that mobile advertising growth continues to accelerate and increased 68.2% to ...
22 September 2016
IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertisi...
Online advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, online ser...
19 September 2016
IAB Europe Infographic: Online advertising supports Europe’s Digital Economy
IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7...
14 September 2016
IAB Europe report: European Programmatic Market Sizing 2015
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?