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Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being done to ...
4 May 2016
Member blog – Google – Building momentum against ad fraud
IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up to the free n...
9 March 2016
A ‘DEAL’ for publishers to engage users on Ad blocking
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in Lo...
3 March 2016
Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of prog...
This is the third instalment of our blog series “European Education in figures – a broad overview of 2015 and plans for 2016 at Nati...
3 March 2016
European Education in figures – a broad overview of 2015 and plans for 2016 at National I...
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in Lo...
25 February 2016
Programmatic Future Trends Series: How will the skills shortage develop in 2016
Read Part 1 of this article here. Over 50% of IABs employ regular assessment procedures for their courses and trainers. This is one of the ...
24 February 2016
European Education in figures – a broad overview of 2015 and plans for 2016 at National I...
2015 has been a turning point for Digital Education at IAB Europe. We’re on a mission to help grow the Digital Advertising industry at Eur...
22 February 2016
European Education in figures – a broad overview of 2015 and plans for 2016 at National I...
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in Lo...
18 February 2016
Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in Lond...
11 February 2016
Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks
 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect you to products or services...
10 February 2016
Member blog – Google – How we fought bad ads in 2015
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side...
19 November 2015
The changing role of programmatic in Europe, a publisher perspective
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in t...
12 November 2015
The changing role of programmatic in Europe, a buy-side perspective
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