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Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded progra...
13 April 2018
GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Conse...
The registration process is open for Vendors and Consent Management Providers to apply for approved status in the context of IAB Europe’s ...
12 April 2018
Vendors and Consent Management Providers are invited to register to participate in IAB Europe&#...
Programmatic advertising on addressable and Smart TVs is on the rise. We started to see TV Broadcasters start their addressable TV campaigns...
10 April 2018
Member blog: The evolution of Programmatic TV Advertising
With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April 8, 2018...
10 April 2018
Taking Back Control: What’s In It For Publishers
In this Friday’s weekly webinar on IAB Europe’s GDPR Transparency & Consent Framework, we will be discussing the feedback we have re...
22 March 2018
Transparency & Consent Framework – Keeping the ball rolling
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for publi...
8 March 2018
IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment
by Anna Lubowska, CEO GroupM Poland and Chair of the MIXX Awards Europe 2018 jury I am pleased to Chair the MIXX Awards Europe jury for the ...
14 January 2018
A word from Anna Lubowska, Chair of the MIXX Awards Europe 2018 jury
by Nick Hiddleston, Research Director, Zenith Media and Chair of the Research Awards 2018 Jury I am pleased to Chair the IAB Europe Researc...
14 January 2018
A word from Nick Hiddleston, Chair of the Research Awards 2018 Jury
by Tim Jones, Chair of IAB Europe Research Committee The opportunities to measure the success of advertising have grown considerably since ...
11 January 2018
Digital Measurement Priorities
This Blog was originally posted on the Network Advertising Initiative website. Greetings from Brussels, the land of French fries and beer, a...
1 December 2017
Guest Blog: Brussels, Beer, and Better European Privacy Regulations
A lot has happened in the last year and the programmatic industry is at a turning point: it must educate, control, check and adapt, or it fa...
16 November 2017
Member blog: Improve Digital – Are you in the business of being honest? Moving away from ...
Planning for prosperity: join the IAB Europe Virtual Programmatic Day on 9th November The story of programmatic is one of phenomenal growth....
3 November 2017
Member blog: Sublime Skinz – Planning for prosperity: join the IAB Europe Virtual Program...
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