Blog

Add to CalendarIAB Europe, IAB Poland and the Programme Advisory Board of Interact 2019 are pleased to invite you to the 13th edition of Int...
7 February 2019
Interact 2019 – date and call for papers announced!
Good news! The MIXX Awards Europe and the IAB Europe Research Awards are now open for entries! Enter before the early bird deadline for a di...
30 January 2019
Get your work recognised with a European award – IAB Europe MIXX and Research awards now open
CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the CNIL against French mobile ad tech company...
29 January 2019
Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3
It almost seems like an arms race to who is the most transparent in today’s programmatic ecosystem. What is really under the hood and how ...
21 January 2019
Member blog: The Evolution and Implementation of Header Bidding
CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs registered for participa...
14 January 2019
Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Eu...
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency & Conse...
11 January 2019
Blog Series: Introducing “I’m a CMP. Am I doing it right?” – IAB Europe’s new blo...
The rise of header bidding lights up the media supply chain by James Brown, Managing Director EMEA, Rubicon Project Over half of European d...
7 December 2018
Member blog: Header Bidding Brings Transparency to Programmatic
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As i...
6 December 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continual...
3 December 2018
Member blog: Who can make video buying simpler?
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwi...
3 December 2018
Guest blog: Programmatic Advertising for SMEs
Author: Kyra Steegs, Senior Director Video, Improve Digital  Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data...
28 November 2018
Member blog: Turning Legacy TV Roads into Programmatic Superhighways
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. As...
27 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
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