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I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading Committee. The committee has produced some invaluable...
17 February 2017
New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest ...
2 February 2017
Member blog – Meetrics – The importance of ad verification
We previously (part 1, part 2), talked about what a data strategy is and why it is important in helping marketers answer key business challe...
16 November 2016
Member blog – Turn – Part 3 – ‘The How’ Part 3 – A custom data stra...
Our latest survey of European advertisers, agencies and publishers shows what some might think is a surprising paradox.  Whilst consumers ...
9 November 2016
Digital video advertising trends show brands attuned to changing user behaviour across all devi...
In a previous article, we talked about what a data strategy is and the key components to build for success. Now, we look to the ‘why’ an...
9 November 2016
Member blog – Turn – Part 2: ‘The Why’ – Solving business needs and making th...
Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development teams, which include comScore’s campai...
8 November 2016
Member blog – comScore – An Inside Look at Sophisticated Invalid Traffic with Timur Yarnall
Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in Nice, France. There were a good number of European pub...
3 November 2016
High stakes for European media and digital advertising as Brussels turns to ePrivacy
This is a three-part blog series: ‘The What’ – What is a data strategy & why do you need one? ‘The Why’ – Solving b...
2 November 2016
Member blog – Turn – Part 1: ‘The What’ – What is a data strategy & ...
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report which showed that the total programmati...
22 September 2016
Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members
It’s no secret that Europe has established itself as a hot bed for ad tech innovation. Fuelled by the uptake of programmatic, this is crea...
4 August 2016
Member blog – PulsePoint – The Shifting Programmatic Landscape in Europe
Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real time insights, granular ...
25 July 2016
Member blog – Adform – Adform Helping IAB and the EU Drive Industry-Wide Brand Safe...
The future of data for programmatic advertising is bright but is not without its challenges. brands, agencies and publishers have made their...
13 July 2016
Member blog – The ADEX / BVDW – Future of Data for Programmatic – key to smart bu...
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