Best Practices

Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget (Highly Commended) Proje...
5 June 2019
IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)
The renewal of the model of Mediaplanning: how to improve prediction in a digital world Mediametrie Awards: Advertising Solutions (Highly C...
5 June 2019
IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)
#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one uni...
5 June 2019
IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA...
Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research project by Adfor...
5 June 2019
IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)
Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner)  Havas Media ...
5 June 2019
IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers e...
AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, focuses on how g...
5 June 2019
IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)
Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) Project summary In a w...
5 June 2019
IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annal...
Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of digital media effectiveness is drive...
5 June 2019
IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)
Redefining the value of native advertising Verizon Media, Sparkler Awards: Digital Advertising Formats (Highly Commended) In partnership wit...
5 June 2019
IAB Europe Research Awards 2019 – Redefining the value of native advertising (Verizon Med...
Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand Advertising Effectiveness (Highly Commen...
5 June 2019
IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)
Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 Research Awards; MeMo², Annalect, Gemius SA, Havas Media, Kant...
5 June 2019
Winners announced for the IAB Europe Research Awards 2019
Brussels, 2 May 2019 – IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted...
2 May 2019
Shortlist of finalists announced for Europe’s Top Digital Advertising & Research Awards
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