Interactive Advertising Bureau

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DMEXCO 2023 – The Highlight Event of Digital Marketing

Amy Mazzola
|
04/09/2023
  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the […]

Back to School: 101 Industry Guidance to Prep You For the New Season

Lauren Wakefield
|
31/08/2023
As summer vacations draw to a close and we gear up for an exciting new season in the world of […]

IAB Europe Welcomes New Retailers to its Retail Media Working Group

Amy Mazzola
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31/08/2023
  IAB Europe is pleased to welcome three new retailer members to its Retail Media Working Group; ICA, Schwarz Media […]

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

Amy Mazzola
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24/08/2023
  Join us for a special two part webinar series dedicated to Google Privacy Sandbox Testing. The webinars will provide […]

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
|
24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]

IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
|
14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]

Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
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08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]

Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
|
02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]

Digital Services Act is an Opportunity for Industry Standardization

Amy Mazzola
|
27/07/2023
  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]
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