Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

Introducing the Digital People's Poll - Have Your Say on Retail Media Investment

Lauren Wakefield
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31/03/2023
IAB Europe is excited to release the new Digital People's Poll. The Digital People’s Poll reveals what's really happening in […]

That’s a Wrap! Check Out the Highlights and Session Recordings From Our First Great Debate of the Year on Sustainability in Digital Advertising

Lauren Wakefield
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30/03/2023
On the 28th of March, IAB Europe hosted the first Great Debate of 2023 where we saw over 250 attendees tune […]

Become an Industry Expert in No Time with IAB Europe’s New Explainer Video Series

Lauren Wakefield
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30/03/2023
Ever wondered how you can discover everything you need to know about the hottest topics in digital advertising today, in […]

MIXX Awards Europe - Meet the Jury: Kate MacKenzie at TikTok

Lauren Wakefield
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29/03/2023
The MIXX Awards Europe recognises and showcases the best digital advertising campaigns in Europe.  The winners will be celebrated at […]

IAB Europe Announces First Speakers for Interact 2023 Conference in Madrid

Lauren Wakefield
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22/03/2023
Taide Guajardo, Senior Vice-President Brand, Europe, Procter & Gamble and Alexis Marcombe, Managing Director, Carrefour Links are among the first […]

IAB Europe Welcomes First Chair and Vice-Chair of the Sustainability Standards Committee

Lauren Wakefield
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20/03/2023
IAB Europe is pleased to announce the election of Arthur Millet, Director General, Alliance Digitale (IAB France) as the new […]

IAB Europe’s Research Awards 2023 - Meet The Chair of the Jury; Kristanne Roberts

Amy Mazzola
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20/03/2023
  The IAB Europe Research Awards recognise and showcase the great European digital research projects and the contribution they have […]

Early Bird Deadline Extended - Last Chance For Discounted Interact 2023 Tickets & MIXX and Research Award Entries

Lauren Wakefield
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13/03/2023
Back by popular demand! We are excited to announce the opportunity to purchase Interact 2023 tickets and submit entries for […]

International Women’s Day: A Q&A Blog Celebrating Women in Digital Advertising

Amy Mazzola
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08/03/2023
  In Celebration of International Women’s Day, we caught up with key female leaders from the Women in Programmatic Network […]
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IAB Europe
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