Best Practices

Microsoft aimed to raise product awareness and drive consideration of the new Lumia 930, extending the reach of the television commercial wi...
20 November 2015
Microsoft Lumia 930 expands reach through video bannering
A mobile advertising campaign using a full page overlay format for Duracell’s new product resulted in increased awareness, purchase intent...
20 November 2015
Duracell uses full page overlay to sell new product
Programmatic campaign with customised audience targeting boosts brand impact for bwin.
20 November 2015
Bwin shows brand impact through a programmatic campaign
The world’s first automotive voice mobile ad resulted in increased interaction and engagement rates for the Opel brand.
20 November 2015
Opel Insignia increases customer interaction through voice mobile ad
What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & Robots List is a key resource f...
11 October 2015
Q&A: What is the International IAB/ABC Spiders and Bots list?
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to adve...
5 May 2015
IAB Europe Mobile Brand Builders
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad effectiveness metrics and KP...
23 April 2015
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which offers a new branding environment to ad...
20 April 2015
Brand Builders, a suite of six recommended brand advertising formats
The BVDW, IAB Austria and IAB Switzerland study on Internet use in the DACH region was undertaken in May and June 2014. The study included t...
20 November 2014
BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 – Digital usage trends in Germa...
Page 9 of 9123456789
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?