Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

Amy Mazzola
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24/08/2023
  Join us for a special two part webinar series dedicated to Google Privacy Sandbox Testing. The webinars will provide […]

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
|
24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]

IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
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14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]

Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
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08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]

Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
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02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]

Digital Services Act is an Opportunity for Industry Standardization

Amy Mazzola
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27/07/2023
  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]

Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making

Lauren Wakefield
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27/07/2023
We’re excited to announce the release of our latest Guide to Improving Sustainable Business Decision-Making to help you, and your […]

Unveiling the Evolution of Digital Audio Advertising in Europe: Six Key Insights from the 2023 Report

Amy Mazzola
|
25/07/2023
  We are thrilled to share the release of our much-anticipated The Evolution of Digital Audio Advertising in Europe Report […]

Vacancy at IAB Europe – Digital Advertising Product Manager

Amy Mazzola
|
24/07/2023
Scope of the role IAB Europe has a new opening for a full-time Digital Advertising Product Manager to support the […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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