Best Practices

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent of ...
7 June 2016
Ad Blocking Detection Guidance
As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. Global programmatic ad spend is exp...
6 June 2016
DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creati...
To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet Media as the winner for the Advert...
24 May 2016
United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boos...
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Facebook and Instragram as the winner for the Dig...
18 May 2016
Instagram Research: The Instagram Effect
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Yahoo! as the winner for the Brand Advertising Effe...
18 May 2016
Yahoo! Research – Return on Inspiration: New World Content Marketing
As part of a Boston Consulting Group study, Toyota worked with ZenithOptimedia, Performics and Vivaki, to test how using advanced targeting ...
27 April 2016
Google: Toyota sees great results with advanced targeting techniques
In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase i...
27 April 2016
Google: Programmatic allows ŠKODA to build more relevant and targeted creative
Today’s Connected Consumers are engaging with published content not only in print but online through numerous devices – both desktop and...
26 April 2016
GfK and Time Inc: Putting people back into data
Challenges The basic thing an advertiser wants to know is, if someone has seen their ad and if that person will buy their product. In the f...
19 April 2016
Meetrics White Paper: Increasing the impact of online advertising with ad attention solutions
Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales for all of i...
21 March 2016
Live Nation: Measuring the impact of mobile advertising
Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the ani...
21 March 2016
55 and Ferrero: Validating on-target delivery with people-based marketing.
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