Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

It’s time for the 2023 E-commerce Germany Awards!

Lauren Wakefield
|
02/12/2022
The E-commerce Germany Awards are back and better than ever! This year, the contest starts on December 1st, so make […]

Now Open! Take Part in IAB Europe’s State of Readiness - Sustainability in Digital Advertising Survey

Amy Mazzola
|
30/11/2022
  Environment impact , Carbon reduction, Social justice. Sustainability is a key topic moving into 2023! IAB Europe’s Sustainability Standards […]

Member Guest Post with Huawei Ads - The top trends that will shape digital advertising in 2023

Amy Mazzola
|
29/11/2022
  In this week’s member guest blog post we caught up with Maria Ramiro of Huawei Ads. Following on from […]

In-Game Advertising: What You Need to Know A Q&A with Gabriele Vileikyte, Product Manager, Eskimi

Amy Mazzola
|
16/11/2022
Can you tell us what advertising within a gaming environment means and looks like? In-game ads blend into the game […]

That’s a Wrap! Check out the Highlights and Recordings from the Virtual Programmatic Day – H2 2022 Event

Amy Mazzola
|
11/11/2022
  On 9th November, IAB Europe hosted the H2 2022 Virtual Programmatic Day, and with almost 700 people in attendance, […]

Now Open! Take Part in our 2022 Annual Members Survey

Amy Mazzola
|
10/11/2022
What would you, our members, like to see more of from IAB Europe in 2023? More events, a focus on […]

Member Guest Post with PubMatic - Supply Chain Transparency & Sustainability

Lauren Wakefield
|
08/11/2022
In this week's member guest blog post we caught up with Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA at PubMatic who […]

Join Our Latest Working Groups! Sustainability Standards & Retail Media

Lauren Wakefield
|
03/11/2022
IAB Europe has not one but two new exciting working groups for you to join. Check out the details below […]

Member Guest Post with Skai - 'Prime vs Prime': Prime Day Early Access Results

Lauren Wakefield
|
01/11/2022
In this week's Member Guest Post we hear from Chris Costello, Senior Director of Marketing Research at Skai. He dives […]
1 10 11 12 13 14 53
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram