Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

E-commerce Berlin Expo 2023 Agenda Released

Amy Mazzola
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19/01/2023
  If You Miss It, You Miss Out: EBE 2023 Agenda Released With the E-commerce Berlin Expo being just a […]

2023: A Year of Collaboration, Innovation and Transformation with Magnite

Amy Mazzola
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18/01/2023
In this week’s member guest blog post we caught up with Julie Selman, SVP, Head of EMEA at Magnite. In […]

Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
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12/01/2023
  It’s that time of year again. Have your say in IAB Europe’s annual brand safety and suitability in the […]

Member Guest Post with Skai - Retail Media - New Year, New Opportunities

Amy Mazzola
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03/01/2023
In this week’s member guest blog post we caught up with Michelle Urwin, VP Marketing at Skai (formerly Kenshoo) to […]

IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Digital Advertising Partnerships

Lauren Wakefield
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08/12/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]

Introducing the First Speakers at E-commerce Berlin Expo 2023

Lauren Wakefield
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07/12/2022
Online retailers and digital marketers look forward to the E-commerce Berlin Expo every year. This conference, which takes place every […]

Brand Advertising Trends & Buzzword Predictions for 2023!

Amy Mazzola
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06/12/2022
Audio, Retail media, CTV, DOOH.. Where will brands invest in 2023 and what developments will be made in these channels […]

Programmatic Trends & Buzzword Predictions for 2023

Amy Mazzola
|
06/12/2022
As we near the end of 2022, we asked IAB Europe’s Programmatic Trading committee for their insights into what 2023 […]

Member Guest Post With IAS - Hey, Media Planners! Don’t Let Your Brands’ Safety & Suitability Settings Undermine The Drive For Social Good

Helen Mussard
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05/12/2022
In this week's member guest post we caught up with Ben Miller, Agency Success Director at IAS. Ben gained an […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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