Best Practices

AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help...
27 February 2017
Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the “Highly Commended”...
8 June 2016
Millward Brown Research: AdReaction: Video Creative in a Digital World
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as the winner of the Consumer Devices cat...
8 June 2016
IAB UK Research: Real_Living: How devices compete for attention in the living room
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the winner of the Research and Data I...
8 June 2016
comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behav...
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet Media as the winner for the Advert...
24 May 2016
United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boos...
The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores...
20 November 2015
Millward Brown Research: Making sense of multi-screen in Europe
This research from comScore shows that consumers are increasing consuming digital media away from the PC, and joining measurement up across ...
20 November 2015
comScore: The Multi-Platform Majority
Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study undertaken by Ipsos Turkey. The rese...
20 November 2015
IAB Turkey: Multiplatform Internet Audience Measurement
A study of the effects of the parallel use of several screens on attention and the consequences for media planning, creation and advertising...
20 November 2015
United Internet Media and InteractiveMedia – Catch Me If You Can!
IAB Serbia and MindTake have set up an annual online audience research in Serbia that is executed through an online panel in collaboration w...
20 November 2015
IAB Serbia: Annual Online Audience Research
IAB UK commissioned this piece of research to investigate how consumers really use their devices and how this impacts on purchases. The stud...
20 November 2015
IAB UK – RealView
An ethnographic study with eye tracking, which investigates the distribution of attention to the various screens in multi-screen situations....
20 November 2015
United Internet Media – Multi-Screen – A Peak into the Living Room!
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