Best Practices

Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the ani...
21 March 2016
55 and Ferrero: Validating on-target delivery with people-based marketing.
Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the top ...
21 March 2016
Estée Lauder and NetBooster: Identifying wasted impressions and missed conversions.
Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will use Atlas to mea...
21 March 2016
MINI & MobeSeek: Uncovering conversions and targeting insights on mobile
As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to char...
21 March 2016
Tommy Hilfiger: Online to offline: Atlas links digital campaign to in-store sales
20 November 2015
Toyota makes an online video campaign to increase awareness and purchase intent for Toyota’s ...
20 November 2015
UNICEF creates a mobile campaign for UK charity to increase brand associations and donation int...
In this study, three brands: BoboFrut, Leroy Martin and Olympus, show that online branding campaigns help in building engagement of internet...
20 November 2015
IAB Poland and MEC make a WebTrack study
Using video advertising to show the styling possibilities that can be achieved using the Philips Grooming shaver the brand user interaction ...
20 November 2015
Philips Grooming shaver shows strong potential for video advertising
The results of this study prove that the cross-media campaign for the “Leibniz Choco Crunchy” product launch was able to positively infl...
20 November 2015
Leibniz Choco Crunchy shows positive influence through a cross-media campaign
Online branding campaign for De Cecco increases awareness by 148% and triples growth in sales.
20 November 2015
De Cecco triples growth with a successful online branding campaign
Microsoft aimed to raise product awareness and drive consideration of the new Lumia 930, extending the reach of the television commercial wi...
20 November 2015
Microsoft Lumia 930 expands reach through video bannering
A mobile advertising campaign using a full page overlay format for Duracell’s new product resulted in increased awareness, purchase intent...
20 November 2015
Duracell uses full page overlay to sell new product
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