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Which video ad formats work for brand building? The aim of this survey is to learn about the video ad formats landscape across Europe includ...
23 January 2017
IAB Europe Video Ad Formats Survey – Take part now!
Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide resear...
16 January 2017
IAB Europe Press release: European ad industry releases new data about powerful economic benef...
Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and med...
12 January 2017
Interact 2017 Conference May 23-24: Registrations are now open!
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal fo...
10 January 2017
IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), ad...
9 January 2017
European publishers, the digital advertising industry and direct marketers have expressed serio...
London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Oper...
5 January 2017
Member News: IAB UK appoints Jon Mew as CEO
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The l...
7 December 2016
How to Comply with EU Rules Applicable to Online Native Advertising
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today called on...
23 November 2016
European publishers urge European Commission to recognise importance of digital advertising in ...
Brussels 23 November –  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. The data ...
23 November 2016
Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveal...
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of channels...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding K...
9 November 2016
Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe ...
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