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Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The ...
22 March 2017
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and M...
Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed the new Chair of the Europ...
9 March 2017
Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair
Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content London, 23 Februar...
24 February 2017
Press Release: comScore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video A...
Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017.  The conference will take ...
13 February 2017
Press Release: Interact 2017 – The New Rules of Engagement: Online Advertising Industry l...
Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide resear...
16 January 2017
IAB Europe Press release: European ad industry releases new data about powerful economic benef...
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal fo...
10 January 2017
IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules
London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Oper...
5 January 2017
Member News: IAB UK appoints Jon Mew as CEO
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today called on...
23 November 2016
European publishers urge European Commission to recognise importance of digital advertising in ...
Brussels 23 November –  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. The data ...
23 November 2016
Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveal...
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transp...
14 November 2016
EDAA enhances transparency and user control for online video advertising
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding K...
9 November 2016
Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe ...
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with key audiences, t...
27 September 2016
Mobile site development on par with desktop sites, new IAB Europe research shows
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