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Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also d...
19 September 2018
IAB Europe GIG: Working Paper on Data Subject Requests
Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic adverti...
12 September 2018
IAB Europe Press Release: Latest IAB Europe research reveals in-house is now the favoured model...
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces t...
12 September 2018
IAB Europe Press Release: IAB Europe CMP Validator Helps CMPs Align with Transparency & Co...
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Bru...
11 September 2018
IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to underta...
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased thi...
4 September 2018
IAB Europe White Paper: Digital Advertising Effectiveness
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such as open auction, gu...
28 August 2018
IAB Europe White Paper: Header Bidding and Auction Dynamics
Join the IAB Europe panel at DMEXCO on 13 September 2018 on Day 2 at 9.45 – 10.15am on the Debate Stage in Hall 6. It will be modera...
9 August 2018
IAB Europe Panel at DMEXCO: Taking stock – the impact of Europe’s new data protection rules...
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growt...
26 July 2018
IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and ...
Join this webinar to gain insight into the IAB Europe Transparency & Consent Framework. The IAB Europe Transparency & Consent Framew...
24 July 2018
IAB Europe Webinar – A Complete Overview of the Transparency & Consent Framework ...
Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders from online a...
17 July 2018
IAB Europe joins other online advertising industry stakeholders in creating draft Code of Pract...
Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, this sur...
11 July 2018
IAB Europe Survey: Human Capital in the Digital Environment 2018
Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and ...
11 July 2018
Artificial Intelligence is the next industrial revolution according to the digital advertising ...
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