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Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals and rec...
23 April 2015
IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control ove...
16 March 2015
Online behavioural advertising self-regulatory programme gains traction across Europe in 2014
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of digital advert...
24 February 2015
New IAB Europe Library illustrates effectiveness of digital for branding campaigns
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within today’s curr...
17 February 2015
Mobile is unlocking new advertising budgets
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive brand investment into dig...
11 February 2015
IAB Europe publishes Viewable Impressions White Paper
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a unique network of digital innovators ...
19 January 2015
IAB Europe expands membership and programmes to drive digital advertising growth
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, with ...
11 December 2014
IAB Europe launches Digital Innovation Showcase Europe (DISE)
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has launched the M...
5 November 2014
IAB Europe launches the Multi-Device and Connected World Library of Research
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share thei...
3 September 2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at d...
IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by comScore. The awards recognise and celebrate the ...
24 May 2014
IAB Europe’s Research Awards Winners 2014
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