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Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth of m...
28 August 2015
Industry leaders join IAB Europe to support continued expansion of policy and industry promotio...
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to incr...
9 August 2015
Programmatic display advertising set to rise in Europe
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the light of Eur...
2 July 2015
Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals...
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin (www.interactcongress....
21 May 2015
IAB Europe 2015 Research Awards winners
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year for ...
21 May 2015
First results of AdEx Benchmark 2014 presented at Interact
Brussels, 7 May 2015 – IAB Europe is delighted to announce the shortlist of finalists for its 2015 Research Awards. Winners of the eig...
7 May 2015
Shortlist of finalists announced for IAB Europe’s Research Awards 2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to advertisers.  Fol...
5 May 2015
IAB Europe launches Mobile Brand Builders
The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital...
5 May 2015
Ensuring Europe’s future data protection regime is aligned to a bold Digital Single Mark...
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals and rec...
23 April 2015
IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control ove...
16 March 2015
Online behavioural advertising self-regulatory programme gains traction across Europe in 2014
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of digital advert...
24 February 2015
New IAB Europe Library illustrates effectiveness of digital for branding campaigns
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within today’s curr...
17 February 2015
Mobile is unlocking new advertising budgets
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