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Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal fo...
10 January 2017
IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), ad...
9 January 2017
European publishers, the digital advertising industry and direct marketers have expressed serio...
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The l...
7 December 2016
How to Comply with EU Rules Applicable to Online Native Advertising
Brussels 23 November –  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. The data ...
23 November 2016
Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveal...
Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content. The interactions an...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transp...
14 November 2016
EDAA enhances transparency and user control for online video advertising
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding K...
9 November 2016
Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe ...
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper i...
26 October 2016
IAB Europe Panel @RTA Summit – Current State of Programmatic, Market Size and Growth R...
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper i...
26 October 2016
IAB Europe Speaking Slot @RTA Summit – What does the EU’s new privacy law mean for digi...
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with key audiences, t...
27 September 2016
Mobile site development on par with desktop sites, new IAB Europe research shows
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 September 201...
22 September 2016
Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015
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