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Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The ...
22 March 2017
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and M...
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priori...
10 March 2017
IAB Europe Metrics and KPIs survey – take part now!
Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017.  The conference will take ...
13 February 2017
Press Release: Interact 2017 – The New Rules of Engagement: Online Advertising Industry l...
The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what works and...
2 February 2017
Get your campaigns recognised with a European award – MIXX Awards Europe
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased and the sh...
2 February 2017
Get your work recognised with a European award – IAB Europe Research Awards
Which video ad formats work for brand building? The aim of this survey is to learn about the video ad formats landscape across Europe includ...
23 January 2017
IAB Europe Video Ad Formats Survey – Take part now!
Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide resear...
16 January 2017
IAB Europe Press release: European ad industry releases new data about powerful economic benef...
Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and med...
12 January 2017
Interact 2017 Conference May 23-24: Registrations are now open!
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal fo...
10 January 2017
IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), ad...
9 January 2017
European publishers, the digital advertising industry and direct marketers have expressed serio...
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The l...
7 December 2016
How to Comply with EU Rules Applicable to Online Native Advertising
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