Programmatic Library

BBC and Essence for FT

The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with Audience Lists.

Goals
Drive FT subscriptions
Target key audience segments on premium inventory
Prevent media wastage
Approach
Sold campaign through DoubleClick Ad Exchange
Employed Programmatic Guaranteed with Audience Lists
Results
66% of ads were in view
22% increase in users in target frequency range
18% increase in users who subscribed to the FT having been exposed to the campaign

This case study was originally published here.

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