MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare)
Pharmaton TV Sponsorship Enhanced Interaction with Second Screen
Awards: Campaign Effectiveness (Bronze)
Pharmaton (a multivitamin product) entered the market 6 years ago, whereas its closest competition has a heritage over 40 years. Since TV is the highest reach medium, Mindshare focused on partnering with an on-strategy TV show. They significantly uplifted its brand metrics in 2018, with a strategic sponsorship and second screen integration on Survivor and TV8 Second Screen app.