MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland)
AXE – WHAT’S YOUR MAGIC?
Awards: Social Media (Bronze)
Axe, Unilever and Mindshare Poland listened to their consumers who said they want to show the world what THEIR magic is about. This campaign gave them a chance to do that. Mindshare Poland created a local campaign, during which we showed ordinary men with some extraordinary hobbies. Materials created as part of the “What’s your magic?” campaign were watched over 13 million times.