Multi-Device and Connected World Library

Millward Brown Research: Making sense of multi-screen in Europe

The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets. European markets covered: UK, France, Spain, Italy, Germany, Czech Republic, Slovakia, Hungary, Russia, Poland, Romania, and Turkey.

X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?