comScore and Kellogg and Krux: Combating Fraud to Drive ROI
Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.
In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including:
- Reducing invalid traffic across its brands
- Automating optimization away from IVT
- Saving $2 million dollars in wasted ad spend