AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and now Latin/Central America. Rich Audience’s clients benefit from brand safe inventory, important data and high impact impact formats.
Since turning on ONE by AOL: Analytics with ONE by AOL: Video Rich Audience have seen a 40% increase in the number of buyers and have more than doubled (2x) their deal revenues.
ONE by AOL: Analytics provides game-changing insights across inventory audiences, cross device composition, deal performance and profitability and is packaged in an easy-to-use user interface.
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Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of 50+ media and technology brands, including TechCrunch, BrightRoll, HuffPost and Yahoo Sport. A global leader in digital and mobile, Oath is shaping the future of media.
Our media brands deliver the content consumers want, and our platforms help you reach your advertising goals across every channel and format. Our mission is simply to engage our global audience with meaningful content and innovative ideas.