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Member News: MiXX Awards Turkey 2015 winners announced!

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IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an award ceremony and dinner reception attended by leaders of the digital marketing and media industry. The ceremony took place at 24 February 2016 in Shangri-La Bosphorus Hotel, İstanbul and was attended by the Chairman of IAB Europe Constantine Kamaras. Most successful digital advertising campaigns of year 2015 had been awarded in 24 different categories.

This year 125 advertising agencies and 137 advertisers made 597 applications to MIXX Awards Turkey. This was the highest number of applications of all 6 years. And Best of the Year prize went to Samsung Turkey and Leo Burnett Istanbul with Samsung Hearing Hands project.

In the ceremony; Chairman of Turkish Foundation of Advertisers Mr. Ahmet Pura has been awarded with a special prize due to his contributions to IAB Turkey and digital industry.

Dr.Mahmut Kurşun, Chairman of IAB Turkey, during his opening speech, said:

Turkey is a country connecting East and West. Our minds reflect the mixture of eastern agility and western intellect. The duty of IAB Turkey, consisting of responsible players of the industry is to increase the wisdom in this mixture. Therefore we have to follow the improvements and standards of Europe and contribute IAB Europe by taking responsibility in the Board and Task Forces. In fact, the MIXX itself demonstrates us that we have come a long way so far on this objective. Turkish agencies and advertisers have won 17 awards in MIXX Europe and 11 of it have been won in 2015. Similarly In MIXX USA, 9 of 12 awards won by Turkey has been received in 2015. These tremendous results reflect our creative wisdom and prove us again that Turkey is the unique bridge uniting two continents and our destination shall and must be West and Europe.

Constantine Kamaras, Chairman of IAB Europe’s Board of Directors said:

“Celebrating digital creativity is a key part of the IAB’s mission as it is creative excellence that, in the end, underpins the evolving ecosystem of quality services and engaged consumers. The MIXX Awards constitute, across the world, a fundamental pillar of our efforts in this direction – and very few, if any, organize and deliver these awards better than IAB Turkey which deserves our congratulations and admiration for the amazing work.”

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