Interactive Advertising Bureau

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December 10, 2021
The True Value of Digital Advertising Has Come into Sharp Relief

In this blog post, as featured in the EU Observer, IAB Europe's Director, Public Policy, Greg Mroczkowski, shares what has […]

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May 12, 2021
The Value of Digital Advertising
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March 6, 2024
Understanding SBTi Targets and Greenhouse Gas (GHG) Protocol in Digital Advertising

Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares key insights to help stakeholders in the digital advertising […]

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December 14, 2023
2024 Trends From IAB Europe's Brand Advertising Committee

Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]

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December 12, 2023
Developing A Retail Media Value Proposition: A Q&A with Our Retail Media Committee Experts

Retail Media is transforming the digital advertising ecosystem. At the same time, it is transforming many retail businesses and how […]

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November 23, 2023
Harmonising Language Use for Sustainability Approaches in Digital Advertising: Recommendations from IAB Europe’s Sustainability Standards Committee

The IAB Europe Sustainability Standards Committee, which acts as a vehicle for discourse between members from across the digital advertising […]

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November 15, 2023
That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]

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September 19, 2023
Guest Member Blog Post with IMPACT+ - How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs […]

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September 1, 2023
IAB Europe’s European Elections: Rights and Risks in the Digital Public Space In-Person Event

Tuesday 24th October | Time - 16:00 – Register attendance interest here The digital era has brought forth unprecedented opportunities […]

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August 24, 2023
Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]

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August 16, 2023
Empowering Digital Creativity: Key Highlights and Insights at DMEXCO 2023

  When DMEXCO opens its doors in Cologne on September 20 and 21, the big topics of the digital economy […]

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July 25, 2023
IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 - Press Release

  Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the top driver for investment according […]

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IAB Europe
Rond-Point Robert
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