Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are testing programmatic buying purely on […]

Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]

  Aimed at advertisers, agencies and media trading teams, the Guide helps advertising professionals adopt more sustainable practices and reduce […]

IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & […]

The future of data for programmatic advertising is bright but is not without its challenges. brands, agencies and publishers have […]

Media Lab – Google’s internal media agency responsible for planning, buying and placing media to advertise Google products – leverages […]

In this week’s guest member blog post, we caught up with  Iman Nahvi,  Co-Founder, Chief Executive Officer at Advertima as […]

IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]

Introducing the debut of IAB Europe’s Programmatic Trading Committee's monthly blog series! Every edition will feature a guest contribution from […]

What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]

In this week’s guest member blog post, we caught up with Wayne Tassie, Group Director, Integrated Solutions EMEA at DoubleVerify. […]

On the 21st of November, we were delighted to welcome over 70 stakeholders in person, with an additional 500 participants […]