Search for Programmatic Buying

Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic adverti...
12 September 2018
IAB Europe Press Release: Latest IAB Europe research reveals in-house is now the favoured model...
IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & ...
9 March 2017
Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem
The future of data for programmatic advertising is bright but is not without its challenges. brands, agencies and publishers have made their...
13 July 2016
Member blog – The ADEX / BVDW – Future of Data for Programmatic – key to smart bu...
Media Lab – Google’s internal media agency responsible for planning, buying and placing media to advertise Google products – leverages...
16 February 2016
Google: From Manual Buying to Programmatic: First-Hand Learnings from the Google Media Lab
The Virtual Programmatic Day brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacti...
6 March 2019
IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019
The rise of header bidding lights up the media supply chain by James Brown, Managing Director EMEA, Rubicon Project Over half of European d...
7 December 2018
Member blog: Header Bidding Brings Transparency to Programmatic
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continual...
3 December 2018
Member blog: Who can make video buying simpler?
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwi...
3 December 2018
Guest blog: Programmatic Advertising for SMEs
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 sur...
8 November 2018
Member blog: Understanding the needs of brands when it comes to programmatic
The one-day IAB Denmark Programmatic Advertising conference brings together buyers, sellers and tech platforms to network, learn about trend...
15 October 2018
Programmatic Advertising 2018 – 29.11.2018 – Copenhagen
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a sa...
15 May 2018
Interact 2018: CEO Yohann Dupasquier of Programmatic platform Tradelab talks about his journey ...
Brussels, 27 November 2017 – Better campaign reporting and control on the buy-side and improved inventory control on the sell-side are now...
27 November 2017
IAB Europe Press Release: Buy and sell-side stakeholders increase recognition of programmatic b...
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