Team

The Marketing and Interactive Excellence (MIXX) Awards will reward the best European interactive campaigns of the year. Selected by a prestigious panel of leaders from all aspects of the industry, the European participants are judged on the creativity and the impact of their campaigns. The ceremony announcing the winners on the 8^th June will be an integral part of Interact 2011 

The first ever MIXX Awards Europe was the closing finale of the trade body’s Interact Congress in June 2010. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and Best Brand/Product Launch award with the Baby Elephant campaign for the Antwerp Zoo. The Best Online Brand Reputation Award went to The Netherlands for the Ikea DYOL Platform by Lemz. And finally, the Spanish agency Herraiz Soto won the Best Brand Destination Site Award for Labuat. Eight European countries participated in this first edition by submitting the winning campaigns of their national awards: Belgium, Croatia, France, Hungary, Poland, Spain, The Netherlands and United Kingdom.

In total the jury evaluated 57 cases divided into four categories all related to the theme of the IAB Interact congress: online brand building. Marcel.li Zuazua, owner of the Spanish agency Herraiz Soto & Co, presided over the jury of the first MIXX Awards Europe. Other judges were Guillaume Van der Stighelen (co-founder of the Belgian agency Duval Guillaume), Karin Hammer (CEO & founder of Freie Digitale and President of IAB Austria), Gustav von Sydow (CEO Burt Stockholm) and Bart Becks (co-founder of SonicAngel). The 57 campaigns were judged on three criteria: strategy, creativity and results.

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