Bénédicte is in charge of communicating IAB Europe activities and initiatives towards its members and the larger audience. Her responsibilities include optimising CRM processes, managing the IAB Europe website, email campaigns and newsletters. She is also responsible for DIVE Europe ongoing monitoring.
Before joining IAB Europe, she worked in business-to-business marketing at Yahoo! where she planned, executed and measured the Yahoo! and Microsoft Search Alliance marketing programs with a special focus on French activities. Bénédicte holds a Bachelor in Business Administration from ESSEC Business School and a Specialised Master in Marketing and Communication from ESCP Europe. She speaks French, English and Spanish fluently.
Bénédicte is based in Brussels. Email her here.