Goldmine of European internet user data now available for IAB Europe members
IAB Europe has partnered with InSites Consulting, the leading European marketing consultancy, to bring our members a goldmine of information on European consumers as part of their membership package. We are pleased to announce the launch of the MC DC Report (Marketers & Consumers, Digital & Connected).The report is based on a survey of 32,000 internet users (aged 15 and over) from 16 countries within the IAB Europe network. It examines consumers’ online engagement and attitudes and includes valuable insight for marketers. The study includes a wealth of detailed data on:
o Consumer technical profile (connection device and type)
o Use of internet services
o Trust and privacy
o Social networking
o E commerce
o Media behaviour
As well as in depth presentations highlighting the key findings from the data, IAB Europe members also have access to a database tool allowing country specific data downloads and comparisons.
The following countries are included in the report:
To download presentations featuring MC DC results please go to the Knowledge Bank
To get your unique log in to access this valuable resource and to arrange a training session please contact us.