Mediascope, the industry standard European piece of cross-media consumer research, is now available on Nielsen IMS Clear Decisions™ through an IAB Europe subscription service*.
IAB Europe’s media consumption research Mediascope Europe is widely recognised as the benchmark consumer research study on the European media landscape. With historical data from 2003, the research identifies changing media consumption patterns across online, radio, TV, mobile, newspapers and magazines in up to 15 markets. Emerging and evolving online media including video consumption and social media are investigated in depth to give a rounded picture of the interactive consumer. The research also includes e-commerce trends.
IAB Europe is making both the latest 2010 Mediascope study and trend data available to subscribers through Nielsen IMS Clear Decisions™ allowing users to mine and manipulate the data by country, demographic or media user, enjoying rapid access to key data through this simple-to-use interface.
The latest study covers 15 markets - UK, Germany, France, Italy, Spain, Belgium, Netherlands, Denmark, Norway and Sweden, Poland, Portugal, Russia, Switzerland and Turkey and the next wave is due in 2012. IAB Europe aims to expand use of the study across its 26 local IABs ensuring that Mediascope Europe has maximum relevancy for this diverse region.
* Fee applies and access to number of markets and depth of trend data depends on subscription level