Mediascope Europe is unique in identifying changing media consumption patterns at total population level in online, radio, TV, mobile, newspapers and magazines and doing a deep dive into digital media consumption and e-commerce – all across multiple markets.
IAB Europe presents Mediascope Europe Monthly Bulletins, a series of in-depth findings on a particular topic that will be published on a monthly basis.
We are inviting you to send us complementary material (campaign examples or complementary research data) on our Bulletin Topics so that we can develop an in-depth 'package' for marketers seeking to learn more about a particular consumer segment or behaviour. Please send your content or questions to: email@example.com
Our first topic will be 'Sport and the shift to interactive media' against a backdrop of this year's exciting sporting summer.
Find below the full list of the Monthly Bulletin topics:
|May 2012||The Media evolution -internet becomes 'all consuming' media device
||Media Consumption, traditional media consumption online, internet use by device, media multi-tasking|
|August 2012||Sport and the shift to interactive media
||Sports site visitors online and offline media use, TV consumption online|
|September 2012||Media multi-tasking means more active consumers
||Focus on offline and online habits of TV and internet media multi-taskers, concurrent media use
|October 2012||Internet enriches consumer communication
||Focus on internet as a communication tool - social media, email, blogging|
|November 2012||Tablets creating new relationships with consumers||Tablet use and users and online activities|
|December 2012||Digital Mums take control on the web||Women with children's online and offline media habits|
|January 2013||The evolution of online shopping||Focusing on conversion rates - research, online shopping (items bought and spend), attitudes of main shoppers
|February 2013||The media world of the multi-screener||Looking at those that use TV and internet via computer + mobile + tablet + games console, their media habits and engagement
|March 2013||How brands are connecting with consumers online||The varying ways brands are connecting with consumers online and how consumers want to be kept in contact and how this impacts their online behaviour
|April 2013||The Central and Eastern Europe media landscape||Focus on CEE market - online and offline media consumption|
|May 2013||The Digital Generation embrace advancing technologies||16-24s online and offline media habits compared to older generation|
|June 2013||Silver surfers closing the digital divide||55+ year olds online and offline media habits trended over the years - looking at how they have advanced and are closing the gap and why