Mediascope Europe Monthly Bulletins

Mediascope Europe is unique in identifying changing media consumption patterns at total population level in online, radio, TV, mobile, newspapers and magazines and doing a deep dive into digital media consumption and e-commerce – all across multiple markets.

IAB Europe presents Mediascope Europe Monthly Bulletins, a series of in-depth findings on a particular topic that will be published on a monthly basis.

We are inviting you to send us complementary material (campaign examples or complementary research data) on our Bulletin Topics so that we can develop an in-depth 'package' for marketers seeking to learn more about a particular consumer segment or behaviour. Please send your content or questions to: coordinator@iabeurope.eu

Our first topic will be 'Sport and the shift to interactive media' against a backdrop of this year's exciting sporting summer.

Find below the full list of the Monthly Bulletin topics:

Month	Topic name	Content
May 2012	The Media evolution -internet becomes 'all consuming' media device	Media Consumption, traditional media consumption online, internet use by device, media multi-tasking
August 2012	Sport and the shift to interactive media	Sports site visitors online and offline media use, TV consumption online
September 2012	Media multi-tasking means more active consumers	Focus on offline and online habits of TV and internet media multi-taskers, concurrent media use
October 2012	Internet enriches consumer communication	Focus on internet as a communication tool - social media, email, blogging
November 2012	Tablets creating new relationships with consumers	Tablet use and users and online activities
December 2012	Digital Mums take control on the web	Women with children's online and offline media habits
January 2013	The evolution of online shopping	Focusing on conversion rates - research, online shopping (items bought and spend), attitudes of main shoppers
February 2013	The media world of the multi-screener	Looking at those that use TV and internet via computer + mobile + tablet + games console, their media habits and engagement
March 2013	How brands are connecting with consumers online	The varying ways brands are connecting with consumers online and how consumers want to be kept in contact and how this impacts their online behaviour
April 2013	The Central and Eastern Europe media landscape	Focus on CEE market - online and offline media consumption
May 2013	The Digital Generation embrace advancing technologies	16-24s online and offline media habits compared to older generation
June 2013	Silver surfers closing the digital divide	55+ year olds online and offline media habits trended over the years - looking at how they have advanced and are closing the gap and why