IAB Europe presented a 30 minute complimentary live Webinar on February 6th 2013. The presentation is available to download, and the recording will be available soon.
Read More Tablets Creating new Relationships with Consumers
This is the fourth of the series of Mediascope Monthly Bulletins and Reports analysing tablet users media habits - usage times, consuming traditional media digitally, media multi-tasking, brand engagement and online shopping. IAB UK, Nielsen and Orange have provided complementary research.
Read More Internet enriches Consumer Communications Bulletin
This third Mediascope Monthly Bulletin looks at internet as a communication tool - social media, email and blogging and how internet users connect with brands online. United Internet Media, Gemius and Yahoo! have provided complementary research.
Read More Media Multi-tasking means more active Consumers Bulletin
This second Bulletin looks at the growth, profile, media use and of Europeans who use TV and internet simultaneously. IAB Ireland and BBC.com/ BBC News have provided complementary research.
Read More Sport and the Shift to Interactive Media Bulletin
This is the first in a series of Mediascope Monthly Bulletins taking advantage of the 2012 sporting summer! IAB UK in partnership with ESPN have provided complementary research.
Read More Mediascope Europe Monthly Bulletins
IAB Europe presents Mediascope Europe Monthly Bulletins, a series of in-depth findings about a particular consumer segment or behaviour that will be published on a monthly basis.
The first topic will be 'Sport and the shift to interactive media' against a backdrop of this year's exciting sporting summer.
Download Mediascope documents from the 2012 study and previous studies.Read More 426.9m Europeans online across 28 markets … from Belgium to Bulgaria, UK to Ukraine - Europeans are more connected than ever beforeThe IAB Europe is pleased to announce the latest findings from Mediascope Europe, the industry standard European media consumption study first launched in 2003 – measuring evolving media consumption patterns across online, radio, TV, newspapers and magazines. The study also covers internet use across four devices for the first time – computer, mobile, tablets and games consoles. Read More Mediascope Europe now accessible via Nielsen IMS Clear Decisions™
Mediascope, the industry standard European piece of cross-media consumer research, is now available on Nielsen IMS Clear Decisions™ through an IAB Europe fee-based subscription service.Read More