MC DC - Marketers & Consumers, Digital & Connected

Goldmine of European internet user data now available for IAB Europe members

IAB Europe has partnered with InSites Consulting, the leading European marketing consultancy, to bring our members a goldmine of information on European consumers as part of their membership package. We are pleased to announce the launch of the MC DC Report (Marketers & Consumers, Digital & Connected).

o       Consumer technical profile (connection device and type)

o       Use of internet services

o       Trust and privacy

o       Social networking

o       Search

o       E commerce

o       Mobile

o       Media behaviour

As well as in depth presentations highlighting the key findings from the data, IAB Europe members also have access to a database tool allowing country specific data downloads and comparisons.

The following countries are included in the report:

o       Belgium

o       Denmark

o       Finland

o       France

o       Germany

o       Greece

o       Hungary

o       Italy

o       Netherlands

o       Norway

o       Poland

o       Romania

o       Spain

o       Sweden

o       Switzerland

o       UK

To download presentations featuring MC DC results please go to the Knowledge Bank

To get your unique log in to access this valuable resource and to arrange a training session please contact:

Steve Miller if you are an IAB Europe Corporate Member·        

Catherine Borrel if you are a National IAB member