A fantastic evening of dinner, drinks and dancing was enjoyed at the Esferic venue, where the winners and highly commended entries were announced at the IAB Europe Research Awards ceremony, presented by Catherine Borrel, IAB Europe's Research Manager and Roy Patel of Lightspeed Research, the sponsors of the awards.
IAB Europe has a long standing commitment to digital advertising research. Insightful research helps advertisers make the best choices among the infinite communications options offered by digital media, therefore playing a vital role in driving the industry forward. The IAB Europe Research competition has been launched this year to encourage and recognize projects that present relevant stories from across the European digital landscape, and we welcome the opportunity to share these flagship research initiatives with the market.The judging panel was greatly impressed by the quality and range of the entries to this competition from all over the European market. Local, Pan-European and Global projects all featured strongly, along side a wide range of focus areas. They were looking for research results that empower the advertiser to make the most of digital communications based on robust methodologies and commercially relevant topics. The winning entries stood out for their clearly presented results featuring actionable insights.
We are delighted to announce the winners of the inaugural IAB Europe Research Awards 2011:
Winner - BSkyB and IAB UK - Video Advertising Format Study
Winner - CNN International - POWNAR: The Power of News & Recommendation
Highly Commended - K2 Internet SA - Facebook Eyetracking Study
Winner - Microsoft Advertising - Dwell on Branding
Consumer Attitudes & Behaviour:
Winner - Google - Consumer Commerce Barometer
Highly Commended - Polkomtel SA (Plus) - Mobile internet 50+ - New Media in the Hands of Older Users
Winner - Orange Advertising - Orange Mobile Exposure 2010
Highly Commended - Yahoo! APPetite - The hunger for Mobile Media
Winner - All Belgian Editors - Newsbrand Readership through different On & Offline Channels
Congratulations to all of the winners of the first ever IAB Europe Research Awards! The winning entries will soon be available to download from the IAB Europe website - watch this space.
For further information about the IAB Europe Research Awards please email Alison Fennah here.