AdEx the definitive guide to the size and scale of European online advertising

Now in its fifth edition, IAB Europe's AdEx report is the definitive guide to the state of Europe's online advertising market. The data is compiled using information provided by 25 national IABs and the provisional figures are released in June every year for the previous calendar year. The full report is usually released in September. 

One of IAB Europe's three core objectives is to provide the proof of the value of the online advertising industry through a programme of research. The AdEx report is at the heart of that programme, and as a result, the report is freely available to not only our 5500 corporate members across the region, but to anyone interested in tracking the growth of this dynamic market. 

Compiled by Screen Digest, the research now covers 25 markets ranging from the mature markets of the Nordics and Western Europe to the emerging markets in Eastern and Southern Europe. Russia, Bulgaria, Switzerland and Slovakia were included in the 2009 report for the first time, and this year the Czech Republic and Ireland are featured. The report includes market size and value information for the full membership of the IAB Europe for the following countries: Austria, Belgium, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Ireland, the Netherlands, Norway, Poland, Slovenia, Romania, Russia, Spain, Slovakia, Sweden, Switzerland and the UK. 

• To see the Provisional 2010 Advertising Spend figures as presented at Interact Congress in Barcelona on Wednesday 8th June 2011 go here.
• To download the full Adex 2009 Report go here.
• To download the full Adex 2008 Report go here.
• To download the full Adex 2007 Report go here.
• To download the full Adex 2006 Report go here.