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IAB Europe brings together the best of research available on the European interactive advertising market through its network of members, national IABs and partners. We run our own research projects involving the collection of data held within the national IABs. IAB Europe processes the collected data so that it can be compared country to country, creating European benchmarks. In addition, by sharing relevant findings and analysis from some of the most respected market research companies, we are able to offer our members insight into this dynamic and complex industry. We offer a number of ways for you to access this research:

Research Showcases: Presentations of the latest thinking
Run on a quarterly basis, the objective of these meetings is to bring you the latest thought-provoking research and thinking in one session. You need only attend the sessions that are the most valuable to you. The authors of the research will provide both inspiration and detail in their presentations so that you can use the findings to inform your business decisions immediately. Copies of all the materials will be available in full from the members section of the website after the meeting.

The Knowledge Bank
Knowledge Bank is our library of relevant research and analysis on the European and global online advertising market. Updated on a continuous basis, and containing presentations from all the leading research companies in this space, all the research is available free to our members. We also provide some of the research free for non-members interested in the sector. Click here to go to the Knowledge Bank.

Research companies interested in submitting your research to Knowledge Bank, please click here

See the section below for more information about our latest research projects.

 AdEx – the definitive guide to the size and scale of European online advertisingIAB-Europe-AdEx-200801.gifLaunched by IAB Europe in 2006, the IAB Europe AdEx Report continues to be the definitive guide to the European online advertising industry.

We believe that it is vital for us, as the interactive advertising trade body, to give the industry reliable, trusted data every year that provides a clear picture of the state of the market overall, by country and by format. We take time to collate the data we offer from across the region, using our partners, PricewaterhouseCoopers, to help ensure that the figures we publish are comparable and accurate for the 19 countries that are covered in the report. 

Read More  MC DC - Marketers & Consumers, Digital & ConnectedMC-DC.gifIAB Europe has partnered with InSites Consulting, the leading European marketing consultancy, to bring our members a goldmine of information on European consumers as part of their membership package. The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey of 32,000 internet users (aged 15 and over) from 16 countries within the IAB Europe network. It examines consumers’ online engagement and attitudes and includes valuable insight for marketers.  Read More  Do You CEE? – Overview of Central and Eastern European Online Markets 2009

IAB_Gemius_Do_you_CEE001.gifIAB Europe has partnered with Gemius to bring you Do you CEE? - Overview of Central and Eastern European Online Markets 2009. This 160 page report covers thirteen CEE territories in detail, providing a wealth of in depth information by country.

It includes sociodemographic profiles of internet users, details of their online behaviour, lists of key industry players including social networks and search engines, as well as pan regional comparisons of key industry indicators.  

Read More  Log in to the Knowledge BankThe Knowledge Bank
Knowledge Bank is our library of relevant research and analysis on the European and global online advertising market. Updated on a continuous basis, and containing presentations from all the leading research companies in this space, all the research is available free to our members. We also provide some of the research free for non-members interested in the sector. Click here to go to the Knowledge Bank. Read More  Valuable research tool for all Interact Congress delegatesInSites Consulting.gifThe Conversation Manager offers practical tools to start your change process within 48 hours. You will find concrete tips to move your business strategy into the direction of conversation management. Read More  IAB Europe launches Consumer Commerce BarometerFree research tool will provide agencies and advertisers with consumer insights across 27 countries and 36 product categories. For those agencies and advertisers who have wondered what percentage of their target consumers are researching online before purchasing offline or wanted to compare the role of online in the consumer journey from research to purchase across different countries to help them allocate their marketing budget more effectively, help is now at hand.
 Read More  Brand advertising and digital; a white paper from IAB EuropeBrand advertising and digital screen shotThis White Paper is the first project of the IAB Europe Brand Advertising Committee and aims to prove and promote the web as a vehicle for branding, as well as to educate readers about the power and value of digital for brand advertisers.

Based on the huge demand from the advertising industry for more detailed information, research and case studies that prove the strength of digital for online branding, it provides an holistic view of measurement, formats, targeting and cross-media as well as useful evidence of how digital campaigns can support brands. The findings are based on insights, analysis and experience from the most respected market players, advertisers, research companies and service providers in the industry.

Report compiled and authored by Eric Urdahl,  Chairman of IAB Europe’s Brand Advertising Steering Committee and Head of International Business at United Internet Media AG Germany. Read More