One of IAB Europe's four core objectives is to provide the proof of the value of the online advertising industry through a programme of research. IAB Europe brings together the best of research available on the European interactive advertising market through its network of members, national IABs and partners.
We run our own research projects involving the collection of data held within the national IABs. IAB Europe processes the collected data so that it can be compared country to country, creating European benchmarks. In addition, by sharing relevant findings and analysis from some of the most respected market research companies, we are able to offer our members insight into this dynamic and complex industry: comScore Europe, SPA Future Thinking, IHS-Screen Digest, TNS, Gemius and Nielsen.
See the sections below for more information about our key research projects:Knowledge Bank.
IAB Europe presented a 30 minute complimentary live Webinar on February 6th 2013. The presentation is available to download, and the recording will be available soon.
This is the fourth of the series of Mediascope Monthly Bulletins and Reports analysing tablet users media habits - usage times, consuming traditional media digitally, media multi-tasking, brand engagement and online shopping. IAB UK, Nielsen and Orange have provided complementary research.
This third Mediascope Monthly Bulletin looks at internet as a communication tool - social media, email and blogging and how internet users connect with brands online. United Internet Media, Gemius and Yahoo! have provided complementary research.
This second Bulletin looks at the growth, profile, media use and of Europeans who use TV and internet simultaneously. IAB Ireland and BBC.com/ BBC News have provided complementary research.
This is the first in a series of Mediascope Monthly Bulletins taking advantage of the 2012 sporting summer! IAB UK in partnership with ESPN have provided complementary research.
IAB Europe presents Mediascope Europe Monthly Bulletins, a series of in-depth findings about a particular consumer segment or behaviour that will be published on a monthly basis.
The first topic will be 'Sport and the shift to interactive media' against a backdrop of this year's exciting sporting summer.
Download Mediascope documents from the 2012 study and previous studies.Read More
Mediascope, the industry standard European piece of cross-media consumer research, is now available on Nielsen IMS Clear Decisions™ through an IAB Europe fee-based subscription service.Read More
Gemius, the leading internet research agency in the EMEA region and Marktest, the media research expert, have signed a partnership agreement.Read More
The markets of Central and Eastern Europe should certainly not be seen as a homogeneous entity. Despite some regional similarities, e.g. in the level of market maturity and the direction of further development, there also are significant differences that should be carefully taken into account. The socio-demographic characteristics constitute a major differentiating feature among the CEE countries.Read More
The Do you CEE? report is the only in-depth analysis of the CEE Web, mobile internet and online advertising market, published for the third time in a row following the highly successful 2009 and 2010 editions.
The latest Do you CEE? report – presenting the year 2011 in the CEE online industry – features thorough discussion of the most recent trends on the market, its complete overview as well as detailed presentation of each of the 15 online markets of the region (including Turkey) focusing on the key players, 2011 highlights and crucial events.Read More
We are proud to present the second edition of one of the most prestigious Do you CEE? report. Prepared in cooperation with Gemius, this year’s report is a continuation of the highly successful study launched last year.
The 2009 edition of the “Do you CEE?” report gained wide recognition as a reliable, transparent and accurate source of data and was extremely popular amidst internet industry specialists.Read More
This White Paper is the first project of the IAB Europe Brand Advertising Committee and aims to prove and promote the web as a vehicle for branding, as well as to educate readers about the power and value of digital for brand advertisers.
The report has been compiled and authored by Eric Urdahl, Chairman of IAB Europe’s Brand Advertising Steering Committee and Head of International Business at United Internet Media AG Germany.Read More
Now in its sixth edition, IAB Europe's AdEx Benchmark report is the definitive guide to the state of Europe's online advertising market. The data is compiled using information provided by 26 national IABs and the provisional figures are released in June every year for the previous calendar year. AdEx Benchmark findings and reports are available in the Knowledge Bank.Read More
The Winners and Highly Commended entries of the IAB Europe Research Awards were announced at the Interact Congress evening party, with a ceremony presented by Catherine Borrel, IAB Europe's Research Manager and Roy Patel of Lightspeed Research, the sponsors of the awards.Read More
After much deliberation, IAB Europe are pleased to announce the Short List for the IAB Europe Research Awards 2011. Winners will be announced at Interact on 8th June.Read More
IAB Europe are pleased to announce the Judging Panel for the IAB Europe Research Awards 2011. For further information about the awards please visit the Interact Congress 2011 site here.
The judges for the Awards include Roy Patel - Vice President, Lightspeed Research, Bruce Hoang – Group Marketing Director, Orange Advertising Network, Faye Miller – Marketing Manager Adconion, Patrick Marck – General Manager IAB Belgium, James Smythe, Managing Director, Culture of Insight and Laurence Bird, previously of IAB UK and CNN.Read More