Research

IAB Europe presented a 30 minute complimentary live Webinar on February 6th 2013. The presentation is available to download, and the recording will be available soon.

This is the fourth of the series of Mediascope Monthly Bulletins and Reports analysing tablet users media habits - usage times, consuming traditional media digitally, media multi-tasking, brand engagement and online shopping. IAB UK, Nielsen and Orange have provided complementary research.

This third Mediascope Monthly Bulletin looks at internet as a communication tool - social media, email and blogging and how internet users connect with brands online. United Internet Media, Gemius and Yahoo! have provided complementary research. 

Gemius, the leading internet research agency in the EMEA region and Marktest, the media research expert, have signed a partnership agreement.

The markets of Central and Eastern Europe should certainly not be seen as a homogeneous entity. Despite some regional similarities, e.g. in the level of market maturity and the direction of further development, there also are significant differences that should be carefully taken into account. The socio-demographic characteristics constitute a major differentiating feature among the CEE countries.

The Do you CEE? report is the only in-depth analysis of the CEE Web, mobile internet and online advertising market, published for the third time in a row following the highly successful 2009 and 2010 editions.

The latest Do you CEE? report – presenting the year 2011 in the CEE online industry – features thorough discussion of the most recent trends on the market, its complete overview as well as detailed presentation of each of the 15 online markets of the region (including Turkey) focusing on the key players, 2011 highlights and crucial events.

We are proud to present the second edition of one of the most prestigious Do you CEE? report. Prepared in cooperation with Gemius, this year’s report is a continuation of the highly successful study launched last year.

The 2009 edition of the “Do you CEE?” report gained wide recognition as a reliable, transparent and accurate source of data and was extremely popular amidst internet industry specialists.

This White Paper is the first project of the IAB Europe Brand Advertising Committee and aims to prove and promote the web as a vehicle for branding, as well as to educate readers about the power and value of digital for brand advertisers.

The report has been compiled and authored by Eric Urdahl, Chairman of IAB Europe’s Brand Advertising Steering Committee and Head of International Business at United Internet Media AG Germany.

Now in its sixth edition, IAB Europe's AdEx Benchmark report is the definitive guide to the state of Europe's online advertising market. The data is compiled using information provided by 26 national IABs and the provisional figures are released in June every year for the previous calendar year. AdEx Benchmark findings and reports are available in the Knowledge Bank.

The Winners and Highly Commended entries of the IAB Europe Research Awards were announced at the Interact Congress evening party, with a ceremony presented by Catherine Borrel, IAB Europe's Research Manager and Roy Patel of Lightspeed Research, the sponsors of the awards.  

  After much deliberation, IAB Europe are pleased to announce the Short List for the IAB Europe Research Awards 2011. Winners will be announced at Interact on 8th June.

IAB Europe are pleased to announce the Judging Panel for the IAB Europe Research Awards 2011. For further information about the awards please visit the Interact Congress 2011 site here.

The judges for the Awards include Roy Patel - Vice President, Lightspeed Research, Bruce Hoang – Group Marketing Director, Orange Advertising Network, Faye Miller – Marketing Manager Adconion, Patrick Marck – General Manager IAB Belgium, James Smythe, Managing Director, Culture of Insight and Laurence Bird, previously of IAB UK and CNN.