About Mission Board Operational Partners
TeamNational IABs and Partners
Austria
Belgium
Bulgaria
Croatia (INAMA)
Cyprus
Czech Republic (SPIR)
Denmark (FDIM)
Finland
France
Germany (OVK)
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway (INMA)
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Slovenia (SOZ)
Spain
Sweden
Switzerland
Turkey
UK
Ukraine (UAIA)
Bara Street 175
1070 Brussels
Belgium
+32 (0) 2 526 5568 Email our team
Research
One of IAB Europe's three core objectives is to provide the proof of the value of the online advertising industry through a programme of research. IAB Europe brings together the best of research available on the European interactive advertising market through its network of members, national IABs and partners.
We run our own research projects involving the collection of data held within the national IABs. IAB Europe processes the collected data so that it can be compared country to country, creating European benchmarks. In addition, by sharing relevant findings and analysis from some of the most respected market research companies, we are able to offer our members insight into this dynamic and complex industry: comScore Europe, Insites Consulting, Screen Digest,TNS, Gemius and Nielsen.
The Knowledge Bank
Knowledge Bank is our library of relevant research and analysis on the European and global online advertising market. Updated on a continuous basis, and containing presentations from all the leading research companies in this space, all the research is available free to our members. We also provide some of the research free for non-members interested in the sector. Click here to go to the Knowledge Bank. Research companies interested in submitting your research to Knowledge Bank, please email Bénédicte Blondel here.
See the sections below for more information about our latest research projects.
AdEx the definitive guide to the size and scale of European online advertisingNow in its fifth edition, IAB Europe's AdEx report is the definitive guide to the state of Europe's online advertising market. The data is compiled using information provided by 25 national IABs and the provisional figures are released in June every year for the previous calendar year. The full report is usually released in September.
The Provisional 2010 Advertising Spend figures as presented at Interact Congress in Barcelona on Wednesday 8th June 2011 are available to download now.
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Mediascope Europe – the industry standard European media consumption study
Mediascope Europe has made a significant contribution to the understanding of changing media use, the evolving interactive consumer and e-commerce trends. The study, established in 2003, covers consumer use of Internet, Radio, TV, Mobile, Newspapers and Magazines. In addition, the report also contains an extensive exloration into online habits such as social media and online entertainment, including video consumption. Read More
Mediascope Europe now accessible via Nielsen IMS Clear Decisions™
Mediascope, the industry standard European piece of cross-media consumer research, is now available on Nielsen IMS Clear Decisions™ through an IAB Europe fee-based subscription service.
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IAB Europe Research Awards - Winners!
The Winners and Highly Commended entries of the IAB Europe Research Awards were announced at the Interact Congress evening party, with a ceremony presented by Catherine Borrel, IAB Europe's Research Manager and Roy Patel of Lightspeed Research, the sponsors of the awards.
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IAB Europe Research Awards - Short List Announced
After much deliberation, IAB Europe are pleased to announce the Short List for the IAB Europe Research Awards 2011. Winners will be announced at Interact on 8th June.
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IAB Europe are pleased to announced the Judging Panel for the Research Awards
IAB Europe are pleased to announce the Judging Panel for the IAB Europe Research Awards 2011. For further information about the awards please visit the Interact Congress 2011 site here.
The judges for the Awards include Roy Patel - Vice President, Lightspeed Research, Bruce Hoang – Group Marketing Director, Orange Advertising Network, Faye Miller – Marketing Manager Adconion, Patrick Marck – General Manager IAB Belgium, James Smythe, Managing Director, Culture of Insight and Laurence Bird, previously of IAB UK and CNN.
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The 2nd edition of the “Do you CEE?” IAB report is now available!
We are proud to present the second edition of one of the most prestigious Do you CEE? report. Prepared in cooperation with Gemius, this year’s report is a continuation of the highly successful study launched last year.
The 2009 edition of the “Do you CEE?” report gained wide recognition as a reliable, transparent and accurate source of data and was extremely popular amidst internet industry specialists.
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IAB Europe launches Consumer Commerce BarometerFree research tool will provide agencies and advertisers with consumer insights across 27 countries and 36 product categories. For those agencies and advertisers who have wondered what percentage of their target consumers are researching online before purchasing offline or wanted to compare the role of online in the consumer journey from research to purchase across different countries to help them allocate their marketing budget more effectively, help is now at hand. Read More
Brand advertising and digital; a white paper from IAB Europe
This
White
Paper is the first project of the IAB Europe Brand Advertising Committee
and
aims to prove and promote the web as a vehicle for branding, as well as
to
educate readers about the power and value of digital for brand
advertisers.
Based on the huge demand from the advertising industry for more detailed information, research and case studies that prove the strength of digital for online branding, it provides an holistic view of measurement, formats, targeting and cross-media as well as useful evidence of how digital campaigns can support brands. The findings are based on insights, analysis and experience from the most respected market players, advertisers, research companies and service providers in the industry.
Report compiled and authored by Eric Urdahl, Chairman of IAB Europe’s Brand Advertising Steering Committee and Head of International Business at United Internet Media AG Germany. Read More
Consumers driving the digital uptake - September 2010In 2010, IAB Europe asked McKinsey & Company to deliver an independent assessment of the consumer surplus of digital services financed by online advertising. This report provides the main findings of that assessment. The assessment was based on a review of secondary research and on original conjoint-based market research estimates of users’ benefits from 16 ad-funded Web services. This research was designed and conducted in the course of Spring 2010 in six major countries: France, Germany, the UK, Spain, ussia, and Italy. Read More
MC DC - Marketers & Consumers, Digital & Connected
IAB Europe has partnered with InSites Consulting, the leading European marketing consultancy, to bring our members a goldmine of information on European consumers as part of their membership package. The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey of 32,000 internet users (aged 15 and over) from 16 countries within the IAB Europe network. It examines consumers’ online engagement and attitudes and includes valuable insight for marketers. Read More
Log in to the Knowledge BankThe Knowledge Bank Knowledge Bank is our library of relevant research and analysis on the European and global online advertising market. Updated on a continuous basis, and containing presentations from all the leading research companies in this space, all the research is available free to our members. We also provide some of the research free for non-members interested in the sector. Click here to go to the Knowledge Bank.
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