IAB Europe Report: How online advertising enables the digital economy of the future

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader digital sector innovation. This report illustrates this integral contribution of online advertising. Highlights of the report are: €46 billion were invested in online advertising in Europe in 2014. Out of this sum, … Continue reading IAB Europe Report: How online advertising enables the digital economy of the future