Mediascope Europe Bulletin: Online touchpoints shape financial experience« Research overview
This Bulletin brings you an analysis of banking and finance consumers focusing on the growth of banking and finance online, its impact on consumers and how brands can capitalise on this by developing customer connections.
- Online Europeans are increasingly making the most of the convenience of online banking with two thirds visiting banking or finance websites on a monthly basis
- Evolving online access is enabling Europeans to manage their finances more easily, particularly those aged 45+ with more than 6 in 10 stating they better manage their finances due to the internet (vs. EU 44%)
- A brand’s online presence impacts banking and finance consumers – banks need to improve their consumer connections online to better understand their customers
- Banking and finance consumers are heavy internet users, spending over 20 hours online each week, giving brands a greater opportunity to engage with them
This bulletin also includes a complementary case study - CrossMedia PC + Mobile Brand Impact Study from Yahoo! Italy. You can find out more about this here
You can also find a case study from Microsoft Advertising, Simplifying Money Matters for Consumers by Giving Them Control, Clarity and Connection here
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