In this survey, IAB Romania has defined (and asked to be reported by the participants) the net advertising revenues as amounts billed by the publishers (who sell directly their own advertising inventory) or by the sales houses (who sell on behalf of the publishers), according to their invoices charged to their clients.
This survey includes revenues submitted by more than 100 partipants plus additional online recruitment sites reported by WARC and estimation of Facebook, Spotify, Millennial, Apple, LinkedIn, eBay, Weather Channel and Mojiva revenues by the IAB / PwC Advisory Board.
This is the sixth Report of the series of Mediascope Monthly Bulletins and Reports analysing adults aged 55+ media habits- usage times, consuming traditional media digitally, media multi-tasking, brand engagement and online shopping.
This study explains the next growth wave in the digital life. It explains today's approach to digital confidence, gives a risks and benefits analysis and concludes by a framework for action.
Creafi sees a 5X lift in eCPM with the help of Right Media’s Reserve Price enhancements. The firm prides itself on providing publishers with quality advertising at competitive eCPMs, and advertisers with effective, transparent campaigns.
The report includes Display advertising (including banners and sponsorships, rich media, textual and contextual advertising), Search (paid listings excepting site optimization and paid inclusion), Classifieds, Permission Marketing (emailbased) and Miscellaneous.