More than 100 signatories of the Online Behavioral self-regulation

IAB Europe is working to develop self-regulation for Online Behavioral Advertising (OBA) to address Brussels policy makers concerns on privacy. The IAB Europe OBA Framework has been published in April 2011 with 57 signatory companies.

As of February 29 2012, more than 100 companies are taking part to the self-regulatory programme confirming industry's strong support and leading to the success of the initiative.

The framework document and the list of signatories are available in the Knowledge Bank.