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The European Interactive Digital Advertising Alliance (EDAA) is now fully operational - Alain Heureux nominated as Chairman of the Board
The EDAA is licencing the OBA Icon across Europe. This allows the signatories to start implementing the provisions of the IAB OBA Framework. Read More
European Interactive Digital Advertising Alliance: public launch on 12th October 2012
The official launch of the European Interactive Digital Advertising Alliance (EDAA) will take place in Brussels on 12 October 2012. The launch day will also see the EDAA website www.edaa.eu "go live" Read More
Request for Proposals for providing Certification of Compliance with the European Self-Regulatory Programme on OBA

This document is a Request for Proposals addressed by EDAA to companies wishing to act as Certification Providers in the EU/EEA.

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Webcast ‘Educating consumers and advertisers on the OBA Self-Regulatory Programme’ now available

As the OBA Self-Regulatory programme develops across Europe, businesses are eager to learn more about how to join and receive benefits for brands and consumers alike. In this webcast organised by Brand Republic and sponsored by Truste, IAB Europe's OBA Project Manager Ionel Naftanaila speaks about how you can effectively leverage online behavioural targeting by implementing self-regulation, consumer transparency and choice controls.

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Criteria for self-certification of compliance with the OBA Framework
As part of the industry’s effort to implement the self-regulatory programme in Europe, the criteria for self-certification of compliance with the IAB Europe OBA Framework are now available to signatory companies. Read More
Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR in Europe now public
The implementation of the European OBA self-regulatory programme is moving quickly ahead. Read More
More than 100 signatories of the Online Behavioral self-regulation

The IAB Europe OBA Framework has been published in April 2011 with 57 signatories. As of February 2012, more than 100 companies are taking part to the self-regulation.

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Europe's Online Advertising Industry Self-Regulation Framework
IAB Europe has released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA), outlining good practice aimed at enhancing transparency and consumer control Read More
Download IAB Europe and EASA's response to the Art.29 Working Party open Letter

IAB Europe and EASA welcome the continued feedback and opinions of the Article 29 Working Party.

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Industry offers consumers greater transparency and control over OBA

Brussels, 8th December 2011: Industry and self-regulatory bodies are meeting today to finalise the launch of the European Digital Advertising Alliance (EDAA) which will administer an innovative and revolutionary self-regulatory system for online behavioural advertising (OBA). The self-regulatory system provides Internet users with an unprecedented level of transparency and control over behavioural advertising.

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Europe’s data privacy regulators’ latest opinion on cookies is out of step with online businesses and their consumers
The Article 29 Working Party “Opinion 2/2010 on online behavioural advertising”adopted today, calls for an opt-in by users for placing cookies on their PCs. Read More