The EASA Blue Book 6th edition - the seminal guide on advertising self-regulation - has been designed with greater emphasis on the needs and interests of advertising practitioners, as well as providing a valuable information source for policy makers, advisers, researchers and academics.
For advertising practitioners it offers practical guidance, tips and information on how advertising is regulated in various countries around the world to help ensure advertising is compliant with national codes. For policy makers or researchers, this is an invaluable tool explaining the theory and practice of advertising self-regulation, at both national and international level, including how individual self-regulatory systems work.
Written with a stronger focus on practical advice, Blue Book 6 contains:
Described as “essential reading for communications agencies” and a “clear guide” for advertising practitioners this book can now be ordered at the following special rates:
1 book = 120€ + post & packaging
Regular price: 180€ + post & packaging
More discounts (on top of special offer)
We offer the following discounts for bulk orders: -
for orders of more than 10 books: 80€/book (post & packaging excl) We also offer a discount of 50% to students and a 25% discount to retailers.
Previous editions can be ordered for free