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Engage with Policy - Executive Summary

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IAB Europe hosted the Engage with Policy event in Brussels on Tuesday 19 February, 2013.  As a high-level platform to debate the draft Data Protection Regulation review under discussion in the European Parliament, Engage with Policy drilled down into the impact the proposal would have on European business.  
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IAB Europe Statement on IE default DNT settings
On 31 May 2012 Microsoft announced that the newest version of Internet Explorer, packaged with the Windows 8 Release Preview, will have a so-called 'Do Not Track' flag set to 'on' by default. See IAB Europe's reactive statement here. Read More
IAB Europe and McKinsey launched economic benefits study

IAB Europe hosted the first presentation of the study “Assessing the Consumer Benefits of Online Advertising" in the presence of Vice President  Nellie Kroes, European Commissioner, and Sir Martin Sorrell, CEO of WPP, the report sponsors and members of the media.

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6th edition of the EASA Blue Book
The latest edition has been designed with greater emphasis on the needs and interests of advertising practitioners, and provides valuable information for policy makers, advisers, researchers and academics. Read More