IAB Europe urges EU Member States to consider negative impact of an overly strict consent for cookies (and other storing technologies)
IAB Europe and IAB Belgium launch the website www.cookiedemosite.eu that demonstrates the serious consequences for the consumers’ surf experience of the overly strict consent requirement amendment on cookies and other storing technologies as adopted by the Dutch Parliament on 22 June 2011.
IAB Europe and IAB Belgium launch the website www.cookiedemosite.eu that demonstrates the serious consequences for the consumers’ surf experience of the overly strict consent requirement amendment on cookies and other storing technologies as adopted by the Dutch Parliament on 22 June 2011 (which has to be confirmed or rejected by the Dutch Senate).
The Dutch Government has pointed out that it will be enforcing the law - if adopted - against Dutch companies only. IAB Europe is concerned that the legislation will put Dutch companies at a serious competitive disadvantage. The maturity and value of the Dutch online advertising market is among the top five in Europe and is likely to lose its place in the EU ranking if the Dutch Senate confirms the proposed law.
Background:The European E-Privacy Directive had to be transposed into national law by 25 May 2011. However most EU countries have not yet transposed the Directive and the Netherlands is the first of the top markets to requiring a cookie opt-in.
The Netherlands is the fifth European market in term of money spent on online advertising with 962 million Euros in 2010.
Kimon Zorbas, Vice President: email@example.com // +32 (0)494 34 91 68
Patrick Marck: firstname.lastname@example.org; +32 475-33.08.71
About IAB Europe
IAB Europe is a federation of national Interactive Advertising Bureaux (IAB) across Europe. Its mission is to promote the growth of the interactive advertising markets on behalf of its clients and national members. Supported by every major media group, advertisers, agency, portal, technology and service provider, its voice represents the interest of more than 5500 company members. IAB Europe coordinates activities across the region including public affairs, benchmarking, research, setting standards and best practices.
The member countries are Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom.
Our corporate members include Adconion Media Group, Adobe, ADTECH, Advance International Media, Alcatel-Lucent, AOL Advertising Europe, AudienceScience, Banner, BBC Advertising, CNN, comScore Europe, CPX Interactive, Criteo, eBay International Advertising, Emediate, Ernst & Young, Expedia Inc, Fox Interactive Media, Gemius, Goldbach Media Group, Google, GroupM, Hi-media, InSites Consulting, Koan, Microsoft Europe, Millward Brown, MTV Networks International, Netlog, News Corporation, NextPerformance nugg.ad, Nielsen Online, OMD, Orange Advertising Network, Prisa, Publicitas Europe, Right Media, Sanoma Digital, Selligent, Specific Media, The Walt Disney Company, Tradedoubler, Truvo, Turner Europe, United Internet Media, ValueClick, White & Case, Yahoo! and zanox.
About IAB Belgium
The Interactive Advertising Bureau Belgium (IAB Belgium) represents more than 200 interactive advertising and digital marketing market players active in Belgium. Member companies include advertisers, media and creative agencies, sales houses, publishers and other service providers in webvertising, social media, search, mobile, e-mail, gaming etc. IAB Belgium is member of IAB Europe and of the Belgian Council of Advertising and its SRO, the Jury of Ethical Practices in advertising.