Founded in June 1991, in Paris, RECMA is the only research company that publishes evaluations on the worldwide media agency industry.
The company is 84% owned by Ms Albérique de Préval, CEO, Head of Finance and 16% owned by Olivier Gauthier, Partner, co-Director of Research.
The first global report was released in June 1999. Since July 2006, domestic reports are released in 40+ countries and updated every trimestre.
>> Download RECMA Global Coverage Dec 2011
>> RECMA Geographical Coverage AoD & Domestic Reports Jan 2011
The RECMA research is based on a partnership with more than 800 media agencies and other partners (trade press; research companies specialised in advertising monitoring; industry bodies; media consultants).
The RECMA team has already visited the media agency industry in 55 markets. All media agency networks are partners and clients of RECMA.
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