Founded in March 2003 by some of the European Internet’s leading content brands, the Online Publishers Association Europe (OPA Europe) represents the interests of first-rate online publishers before the advertising community, the press, all governmental and European institutions and the public at large.
OPA Europe is affiliated with the U.S.-based Online Publishers Association (www.online-publishers.org). Through credible research and ongoing communications, OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe ascribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability.
Members of OPA Europe support publishing principles that reflect the traditional values separating editorial and commercial messages – never using advertising content as editorial, never creating editorial content for an advertiser, and always clearly labeling the source of content – thereby enhancing the credibility and public trust necessary to support a free press.
The mission of the Online Publishers Association in both the U.S. and Europe is to advance the policies of high-quality online publishers before the advertising community, the press, the government and the public. OPA will serve to help its members fairly compete in the marketplace for advertising services and will act as a voice so that online users clearly understand the benefits that quality publishers provide to the public discourse.