The EACA represents 30 national associations of commercial communications agencies, the 12 largest international agency networks operating in Europe, eight international media agency networks and nine national associations of integrated communications agencies.

EACA’s membership is organized into 5 councils:

The International Agencies Council (IAC)
The Media Agencies Council (MAC)
The National Associations Council (NAC)
The Health Communications Council (HCC)
The Integrated Marketing Communications Council (IMCC).

EACA’s aim is to promote:

• honest and effective advertising
• high professional standards
• awareness of the contribution of advertising in a free market economy
• close co-operation between agencies, advertisers and media in European advertising bodies, 
• an optimal external and internal operating environment for advertising agencies.

In addition to legal & industry issues, EACA prioritises:

• academic education and training (creation of the European Foundation for Commercial Communications Education),
• the social acceptance and political understanding of role of advertising in society (creation of the EACA Care Awards),
• advertising agency sector developments in “new Europe”.

EACA is also the European licensee of the New York-American Marketing Association holding the European rights of the advertising effectiveness awards EURO EFFIES since 1999.

EACA, formerly The European Association of Advertising Agencies, was founded in 1959.

For more information, please see our website: http://www.eaca.be/