The EACA represents 30 national associations of commercial communications agencies, the 12 largest international agency networks operating in Europe, eight international media agency networks and nine national associations of integrated communications agencies.
EACA’s membership is organized into 5 councils:
The International Agencies Council (IAC)
The Media Agencies Council (MAC)
The National Associations Council (NAC)
The Health Communications Council (HCC)
The Integrated Marketing Communications Council (IMCC).
EACA’s aim is to promote:
In addition to legal & industry issues, EACA prioritises:
EACA is also the European licensee of the New York-American Marketing Association holding the European rights of the advertising effectiveness awards EURO EFFIES since 1999.
EACA, formerly The European Association of Advertising Agencies, was founded in 1959.
For more information, please see our website: http://www.eaca.be/