If you work in a research role within online advertising, IAB Europe's Research Showcase is a must-attend event. We present the latest cutting edge pan-European research in an afternoon of presentations by leading research practitioners. This event is free for IAB Europe Corporate Members and invited guests.

If you would like to attend the next Research Showcase on the afternoon of Monday 17th of November, please email Steve Miller, IAB Europe's Membership Manager

This event is hosted by IAB UK at their offices in Central London. Directions to their offices at 14 Macklin Street, London, WC2B 5NF can be found here

We encourage all our participants to bring along with them 20 copies of their most recent research so that it can be circulated to your colleagues at the event.

Agenda:

12.30pm - Sandwiches and refreshments

1.00pm - Welcome by Guy Philipson, CEO, IAB UK and Chairman of IAB Europe Board 

Nicki Lynas, Research Manager IAB Europe. Presenting the latest mobile research undertaken by UK agencies and planners. 

Steven Van Belleghem Director Branding and Communication Research. InSites Consulting will be presenting a provacative presentation - "How to survive as an advertiser in a changing digital era".

Vice President Research & Analytics, EMEA, Nielsen Online's Matt Dodd will be providing us the status of the display advertising sector, as well as presenting “Measuring Online Advertising Clutter: A New Perspective for Media Planning”

4.45pm - Wrap up and end

IAB UK is the trade association for online advertising witin the UK. With 465 members, it's run for the leading media owners and agencies in the UK internet industry.

Nicki Lynas is the Research Manager IAB UK. As well as hosting the Research Showcase, she will be presenting the latest mobile research from UK agencies and planners. 

Alain Heureux, President and CEO of IAB Europe will be presenting MIDI - an Executive Survey created by its key stakeholders (23 National IABs and 12 Corporate members) providing a snapshot of the state of the online industry throughout Europe and within key sectors. 

Co-founded in 1999 by President and CEO Magid Abraham and Chairman Gian Fulgoni, comScore Europe became a public company in June 2007. With the acquisition of M: Metrics in June 2008, comScore is now a leading source of data on mobile as well as PC-based Internet usage.

The company’s products and services help clients better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. 

Mike Shaw is Director of Marketing Solutions at comScore, Inc. He leads the custom research practice in Europe around advertising effectiveness, and will be focusing on the continued value of brand advertising – pertinent as many advertisers may start looking solely to search for immediate ROI as marketing budgets are cut. 

InSites Consulting is a full-service marketing consultancy agency, covering all fields of marketing research. Using a range of innovative quantitative and qualitative methods, they provide our clients with custom-made solutions and marketing recommendations.

InSites Consulting was founded in 1997 by four former senior researchers of the Vlerick Leuven Gent Management School: Tim Duhamel, Joeri Van den Bergh, Kristof De Wulf, Niels Schillewaert. Kristof and Niels still teach part-time as marketing professors at this European Business School.

Steven Van Belleghem Director Branding and Communication Research. InSites Consulting will be presenting provocative speech on the influence of online on “traditional” communication. The title is: “How to survive as an advertiser in a changing digital era”. The speech has both research findings and vision on marketing communication.

Nielsen Online has European offices in the UK, France, Germany, Spain, Italy, Sweden and Switzerland plus data coverage right across Europe as well as in Africa, the Middle East, North and South America and Asia Pacific.

Nielsen Online provides a 360° view of advertising and consumer behaviour (what they say and what they do) online. This includes measuring and benchmarking website performance, tracking online advertising, profiling online audiences and helping companies understand what consumers say about them and their brands online.

Matt Dodd is Vice President Research & Analytics, EMEA at Nielsen Online. Matt will reveal some interesting advertising insights and trends from a variety of recent Nielsen studies, including AdEffectiveness as well as “Measuring Online Advertising Clutter: A New Perspective for Media Planning” and the status of the display advertising sector.